Web Design Process

Research and Planning

  • Review existing website assets, functionality, and messaging
  • Assess baseline traffic and ranking
  • Review online presence
  • Perform a competitive analysis
  • Develop initial targeted list of keywords
  • Proof and edit keyword list for client review and scoring
  • Review initial keyword list and score for relevance
  • Provide round two list of keyword editing for client review
  • Approval final list of keywords
  • Prepare map of new website
  • Review and approve (or modify) map of new website
  • Define content and flow requirements with client
  • Discuss and document potential call to actions

Website Design

  • Set up development website
  • Create website wire frame for graphic artist and/or client sign off
  • Locate and/or purchase stock images for initial design
  • Define call to actions for graphic artist
  • Create custom WordPress template for home page
  • Create graphics for call to actions
  • Initial design comp review of home page
  • Create inside page template based on approved home page design comp
  • Create blog template based on approved home page design comp
  • Integrate custom design (layered PSD) into WordPress theme
  • Add necessary plugins
  • Review design and update functional and design items as needed
  • Forward design to client for review
  • Design comp review
  • Update functional and design items as needed
  • Client sign off on design

Website Build

  • Integrate client’s social media elements
  • Add email subscription box
  • Create navigation structure and content silos
  • Build blog categories and tags
  • Proof, edit, and recommend changes to client on copy
  • Add website copy
  • Add documents, images, and videos
  • Add blog authors and bios
  • Review sitemap with client and document any necessary changes
  • Edit WordPress sitemap for client changes
  • Edit client copy already input into WordPress
  • Optimize copy with internal links
  • Create unique meta tags, titles, and descriptions for each web page and post
  • Update meta titles, descriptions, and tags across the website and blog
  • Prepare visitor sitemap
  • Validate list of existing client pages on old website
  • Prepare redirect file
  • Create and test contact forms and auto responder if needed
  • Create protected directory if needed
  • Create robots.txt file
  • Test website for bugs across all major browsers
  • Transfer website to client domain and update DNS records
  • Verify client email usage and update MX records as needed
  • Validate contacts forms are operational on live website

After Go-Live

  • Add Google Analytics code
  • Prepare sitemap.xml file
  • Submit XML sitemaps to Google, Yahoo, and Bing
  • Set up RSS feed in Google Feedburner if needed
  • Prepare website log in credentials for client access
  • Provide one hour of complimentary WordPress training
  • Provide client access to Google Analytics and Webmaster Tools