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Research and Planning
- Review existing website assets, functionality, and messaging
- Assess baseline traffic and ranking
- Review online presence
- Perform a competitive analysis
- Develop initial targeted list of keywords
- Proof and edit keyword list for client review and scoring
- Review initial keyword list and score for relevance
- Provide round two list of keyword editing for client review
- Approval final list of keywords
- Prepare map of new website
- Review and approve (or modify) map of new website
- Define content and flow requirements with client
- Discuss and document potential call to actions
Website Design
- Set up development website
- Create website wire frame for graphic artist and/or client sign off
- Locate and/or purchase stock images for initial design
- Define call to actions for graphic artist
- Create custom WordPress template for home page
- Create graphics for call to actions
- Initial design comp review of home page
- Create inside page template based on approved home page design comp
- Create blog template based on approved home page design comp
- Integrate custom design (layered PSD) into WordPress theme
- Add necessary plugins
- Review design and update functional and design items as needed
- Forward design to client for review
- Design comp review
- Update functional and design items as needed
- Client sign off on design
Website Build
- Integrate client’s social media elements
- Add email subscription box
- Create navigation structure and content silos
- Build blog categories and tags
- Proof, edit, and recommend changes to client on copy
- Add website copy
- Add documents, images, and videos
- Add blog authors and bios
- Review sitemap with client and document any necessary changes
- Edit WordPress sitemap for client changes
- Edit client copy already input into WordPress
- Optimize copy with internal links
- Create unique meta tags, titles, and descriptions for each web page and post
- Update meta titles, descriptions, and tags across the website and blog
- Prepare visitor sitemap
- Validate list of existing client pages on old website
- Prepare redirect file
- Create and test contact forms and auto responder if needed
- Create protected directory if needed
- Create robots.txt file
- Test website for bugs across all major browsers
- Transfer website to client domain and update DNS records
- Verify client email usage and update MX records as needed
- Validate contacts forms are operational on live website
After Go-Live
- Add Google Analytics code
- Prepare sitemap.xml file
- Submit XML sitemaps to Google, Yahoo, and Bing
- Set up RSS feed in Google Feedburner if needed
- Prepare website log in credentials for client access
- Provide one hour of complimentary WordPress training
- Provide client access to Google Analytics and Webmaster Tools
